ATLANTA (2009) - Dr. Oz at Zoco in cooperation with Sony HARPO entertainment needed a topical portal to hold pregnancy centric content that paralleled Dr. Oz pregnancy related episodes and the release of the YOU: Having a Baby iPhone Application.
I project managed, designed UX and IA around related content with iterations back up the ladder to Zoco and HSWI stakeholders. Designed and implemented fully functional portal with video player and coordinated with Editorial teams and Ad Ops at Zoco.
Dr. Oz at Zoco reached out to Sharecare to produce a Pregnancy iPhone Application that paralleled pregnancy related episodes of Dr. Oz and to celebrate the release of Dr. Roizen and Dr. Oz's Book, YOU: Having a baby.
I drove the entire Product Design, UX and UI effort from Business and Functional requirements to Wireframes and Mocks, to final Design Assets and working closely with LA based 23 Divide to drive the product through development and to final release.
Additional support was provided to properly position the product on www.doctoroz.com with download pitch pages as well as technical writing for product features and updates on iTunes app store.
Information Architecture, UI Design, Interaction Design, Art Direction, Project and Product management